This innovative service, based on the use of a Civiliz(2) app, is part of a wider effort under Societe Generale's Ambition SG 2015 programme geared to improving customer satisfaction and the way in which customers are greeted.

A service that gathers clients' opinions, questions and suggestions

In just a few seconds, clients draw the smiley face on the tablet that reflects their level of overall satisfaction before evaluating their branch based on five criteria: reception, atmosphere and décor, waiting time, opening hours and availability over the phone. Clients can also write a comment and their email addresses if they wish to receive a personalised response.

Clients who share their opinion will see several statistics appear, in total transparency, about their branch and can read its news feed. Written by the branch manager, the feed talks about branch life and responds to questions and suggestions left by clients.

Since April 2011, this initiative has already received over 18,000 client messages.

(1) iPad is a trademark of Apple Inc and is registered in the United States and in other countries.
(2) Developed by Civiliz, this app is designed for smartphones (iPhone and Android) and ipad and allows consumers to provide their opinion on the places where they frequently do business (stores, restaurants, etc.).