Team spirit, commitment and respect are values shared by Societe Generale and rugby, a sport that the Group has been actively promoting since 1987.

The Group’s presence in rugby is well established: In addition to being an official partner of the French national team and of the French rugby championship, Societe Generale also provides support to over 400 amateur clubs throughout France. Over the years, we have also extended our involvement beyond France and now support numerous national rugby federations in Asia, Europe and Africa.

Today our commitment is acquiring a new dimension, as we are becoming a Worldwide Partner of the next two Rugby World Cups, one of the major global sporting events. This sponsorship will enable us to illustrate our Group’s international strategy and strengthen our ties with rugby around the world.

Bernard Lapasset, Chairman of the International Rugby Board (IRB), is very pleased with this renewed partnership, “We are delighted to be extending our partnership with Societe Generale, a strong supporter of Rugby around the world, across the next two Rugby World Cup tournaments. The strength of the commercial programme is integral to the success of Rugby World Cup and the development of the Game worldwide and this ongoing relationship with one of the world's leading banks is a massive boost for the Tournament. We look forward to working with Societe Generale over the next five years to further the promotion of the Game around the world.”