Surging needs in transport, health…

Our projections point to a 16% increase in spending on transport in Asia and an 8% increase in Latin America by 2015. The next category, spending on health and recreation should increase by close to 8% in the emerging world, followed by spending on textiles & apparel, which we see increasing by 4.8% and lastly spending on food items, where we anticipate 4.3% growth.

A favourable development backdrop for South-South trade.

The surge in mass-market consumer demand from emerging countries is likely to benefit emerging countries themselves most, as it is here that the majority of global production of mass-market consumer goods and primary products takes place.

The room for western exporters is shrinking.

The shift in needs in favour of mass-market consumer goods is very likely to be less favourable for industrialised countries than was the case when emerging countries experienced strong investment growth. The major exporters of capital goods: Germany, Japan, the US and Sweden, will not therefore benefit from the buoyant conditions from emerging markets that they had enjoyed in recent years.

Major international groups on a better footing than exporters.

Major international groups, which already have a significant portion of their activities located in emerging countries, are much better placed than exporters to benefit from future demand from emerging markets.