An appetite for new experiences, the desire to win as a team and a passion for the game… Societe Generale has been sharing its love of rugby for over 20 years.

As the official partner of the Fédération française de Rugby (French Rugby Federation) since 1987, Societe Generale supports the French team in all its internationals on rugby pitches around the world. As well as supporting professionals at the highest level, we also support the amateur game; in fact, the Group partners over 400 rugby clubs all over France.

We work hard to promote the sport as well, especially in those regions of France where it is still under-represented. Working with the Ligue Nationale de Rugby (National Rugby League), we host Journées des Ambassadeurs (Ambassadors’ Days) where our customers and university students can meet professional players and referees. We also contribute to introductory sessions to encourage the very youngest players to take up the game. Internationally, we promote the development of rugby in many countries in Europe, Africa and the Americas.

Even before its official commitment to the game in 1987, Societe Generale was involved in rugby in all its forms. This undertaking is as strong and natural as the shared values of team spirit, conviviality, commitment and mutual respect.

Societe Generale becomes Worldwide Partner of Rugby World Cup 2011 in New Zealand and Rugby World Cup 2015 in England.

A long-term partner of rugby in France, Societe Generale’s commitment has taken on a new dimension by building a long-term partnership with one of the world’s foremost sporting events.

Team spirit, commitment and respect are values shared by Societe Generale and rugby, a sport that the Group has been actively promoting since 1987.

The Group’s presence in rugby is well established: In addition to being an official partner of the French national team and of the French rugby championship, Societe Generale also provides support to over 400 amateur clubs throughout France. Over the years, we have also extended our involvement beyond France and now support numerous national rugby federations in Asia, Europe and Africa.

Today our commitment is acquiring a new dimension, as we are becoming a Worldwide Partner of the next two Rugby World Cups, one of the major global sporting events. This sponsorship will enable us to illustrate our Group’s international strategy and strengthen our ties with rugby around the world.

Société Générale has been organising the Talent d'Or Société Générale for every France match shown on French TV since 1988.

Go to our Facebook page before the next test matches and predict Talents d’Or!

Go to our Talent d’Or page